Suicide rates for the American Indian population are typically significantly higher than for other racial or ethnic groups; although suicide rates do vary among tribes. American Indians residing on reservations often face a number of challenges, including historical trauma, poverty, and high rates of unemployment and substance use. Suicidal ideation among youth residing on reservations has been found to be higher than for those youth living in more urban settings, though rates of attempted suicide were not found to be significantly different between the two groups (Freedenthal, S. & Stiffman, A.R., 2004). For American Indian toolkits, click here.
The Reach for Life campaign was created to promote the National Suicide Prevention Lifeline 1-800-273-TALK (8255) in tribal communities. The colors of the traditional medicine wheel were chosen as the colors of the campaign. The campaign materials include posters, wristbands, wallet size referral cards and drawstring bags. To order the Reach for Life campaign materials, click here.